Restraint of Trade Clauses: Preventing Seller Competition After a Business Sale

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Introduction

Restraint of trade clauses play a vital role in business sale agreements, ensuring that sellers do not engage in competing business activities that could undermine the value of the sale. These clauses are designed to protect legitimate business interests, such as goodwill, confidential information, and relationships with clients and suppliers. They restrict the seller from establishing or joining a competing business within a defined geographical area and for a specified restraint period.

By including enforceable restraint of trade clauses in the sale agreement, purchasers can safeguard their investment and maintain the business’s integrity post-sale. Ensuring that these agreements are reasonable and tailored to the specific circumstances of the transaction is crucial, as unreasonable restraints may be deemed unenforceable by courts, thereby failing to protect the intended business interests. For a comprehensive overview of essential terms in business sale agreements, see Key Terms to Include in a Business Sale Contract in Australia.

What is a Restraint of Trade Clause?

Definition and Purpose

A restraint of trade clause is a contractual provision used in business sale agreements to prevent the seller from engaging in activities that could compete with the business being sold. Its primary purpose is to protect the buyer’s investment and ensure the continued value and goodwill of the acquired business.

These clauses typically restrict the seller from starting, joining, or being involved in a competing business within a specified geographical area and for a defined period post-sale. By doing so, they aim to prevent the former owner from leveraging insider knowledge, client relationships, and proprietary information against the new owner.

Restraint of trade clauses can also extend to key employees, ensuring that they do not solicit clients, suppliers, or other employees after the sale. This helps in maintaining stable business operations and protecting essential relationships critical to the business’s success.

Importance and Necessity of Restraints of Trade

Protecting Business Goodwill

Restraint of trade clauses are essential for safeguarding the goodwill of a business, which includes its reputation, customer base, and other intangible assets that contribute to its value. By preventing former owners from establishing or joining competing businesses, these clauses ensure that insider knowledge, confidential information, and intellectual property are not leveraged against the buyer. This protection is necessary to preserve business interests and maintain the value of the business sale. Additionally, restraint clauses help protect against unfair competition, thereby ensuring that the purchaser’s investment remains secure.

Securing Client and Supplier Relationships

Restraint of trade clauses play a crucial role in maintaining existing relationships with clients and suppliers. By restricting former owners and key employees from soliciting or poaching these stakeholders, the clauses prevent potential disruption to the business’s operations. This ensures that the purchaser retains the supplier and client networks that are integral to the ongoing success and stability of the business. Maintaining these relationships is vital for the continuity of the business and helps in protecting the legitimate interests of the purchaser. Moreover, such clauses prevent former owners from leveraging established client and supplier connections to undermine the buyer’s newly acquired business.

Types of Restraint Clauses

Restraint of trade clauses are essential components of business sale agreements, designed to protect the purchaser’s investment by limiting the seller’s ability to compete post-sale. There are various types of restraint clauses, each serving a specific purpose to safeguard different aspects of the business. Understanding these types ensures that the agreement comprehensively covers potential areas of concern.

Non-Competition Clauses

Non-competition clauses are among the most common restraint clauses included in business sale agreements. These clauses restrict the seller from starting or joining a competing business within a specified geographical area and for a defined period after the sale.

Key features of non-competition clauses include:

  • Scope of Restriction: The clause typically outlines the types of activities that are restricted, such as owning, managing, or being employed by a competing business. This ensures that the seller cannot engage in any capacity that might directly compete with the purchased business.


  • Geographical Area: The restriction is limited to a specific area, which could range from a local radius around the business premises to a broader region like New South Wales. Defining the geographical scope prevents the clause from being overly broad and ensures enforceability.


  • Duration: The non-competition period is carefully specified, commonly ranging from one to three years. This timeframe is considered reasonable to protect the business’s goodwill without imposing undue restrictions on the seller’s future employment opportunities.


  • Applicable Persons: While the clause primarily targets the seller, it can also extend to key employees or directors who possess significant knowledge of the business. This broader application helps in safeguarding the business from various potential competitors.


Non-Solicitation Clauses

Non-solicitation clauses are designed to prevent the seller from poaching employees, clients, or suppliers of the business after the sale. These clauses help maintain the stability and continuity of the business by ensuring that key relationships are not undermined.

Key aspects of non-solicitation clauses include:

  • Restricted Actions: The clause typically prohibits the seller from directly or indirectly approaching or enticing employees, clients, or suppliers to leave the business or engage with a competitor. This ensures that the business retains its workforce and customer base without interference.


  • Scope of Restriction: Similar to non-competition clauses, non-solicitation clauses are bound by geographical and temporal limits. For example, the seller may be restricted from soliciting within a certain radius of the business or for a specific number of years post-sale.


  • Protected Parties: The clause specifically identifies which parties are protected under it, such as current employees, major clients, and key suppliers. This clarity helps in enforcing the clause effectively and prevents ambiguity.


  • Duration: The non-solicitation period is also defined, ensuring that the restrictions are temporary and reasonable. Typically, these clauses last for one to two years, providing sufficient protection without being excessively restrictive.


By incorporating both non-competition and non-solicitation clauses, business sale agreements can effectively protect the purchaser’s interests, ensuring that the value and operational integrity of the business are maintained post-sale.

Enforceability and Reasonableness of Restraint Clauses

Legal Framework in NSW

In New South Wales, restraint of trade clauses are governed by the Restraints of Trade Act 1976 (NSW). Unlike in other jurisdictions where such clauses are typically presumed void, NSW law presumes restraint clauses to be valid provided they are reasonable in scope, duration, and geographical area, and that they protect legitimate business interests. This means that courts will uphold these clauses as long as they are not contrary to public policy and are necessary to protect the interests of the purchaser, such as goodwill, confidential information, and intellectual property.

Under the Restraints of Trade Act 1976 (NSW), the court holds the discretion to “read down” overly broad clauses to make them reasonable rather than invalidating them entirely. For a more detailed understanding of legal frameworks regarding selling or buying businesses, consult 101 Guide: Legal Considerations When Selling a Business. This allows for partial enforcement if certain aspects of the clause are deemed unreasonable, thereby ensuring that the primary intent of protecting the buyer’s interests is maintained.

Factors Determining Reasonableness

Courts in NSW assess the reasonableness of restraint of trade clauses based on several key factors to ensure they do not extend beyond what is necessary to protect legitimate business interests. These factors include:

Duration

The length of time the restraint applies must be reasonable. Typically, courts consider periods between six months to two years as reasonable, depending on the industry and the nature of the business. Longer durations are more likely to be deemed unreasonable unless justified by the specific circumstances of the business sale.

Geographical Scope

The geographical extent of the restraint should be limited to areas where the former owner has the potential to significantly impact the business’s operations. For example, restricting competition within a 10-kilometre radius of the business premises is often acceptable, whereas nationwide or international restrictions may be considered excessive.

Nature of Restricted Activities

The activities that are restrained must directly relate to protecting the business’s legitimate interests. This includes preventing the former owner or key employees from starting or joining competing businesses, and from soliciting clients, suppliers, or other employees. The restriction should be specific and tailored to the particular circumstances of the sale.

Legitimate Business Interests

The restraint must aim to protect legitimate interests such as the business’s goodwill, confidential information, trade secrets, and established client relationships. Simply aiming to prevent competition without a reasonable basis related to these interests is insufficient.

Cascading Clauses

Including cascading clauses in the restraint of trade can enhance their enforceability by providing fallback options if the primary restrictions are found to be too broad. Such clauses outline a hierarchy of restrictions, allowing the court to enforce the most restrictive part that is deemed reasonable while removing the overly burdensome elements.

By carefully evaluating these factors, businesses can draft restraint of trade clauses that are fair, balanced, and more likely to be upheld by the courts in NSW, thereby effectively safeguarding their legitimate business interests.

Practical Considerations in Drafting and Enforcing Restraint Clauses

Crafting Cascading Clauses

Cascading clauses are essential for enhancing the enforceability of restraint of trade agreements. These clauses provide a tiered approach to restrictions, allowing for alternative limitations if the primary restraint is deemed unreasonable by the court. Typically, a cascading clause begins with the most restrictive option and progressively offers less stringent alternatives. For example:

  • Primary Restriction: 3 years within NSW
  • Secondary Restriction: 2 years within a 10-kilometre radius
  • Tertiary Restriction: 1 year within a 5-kilometre radius

This structure ensures that even if the court finds the primary restriction excessive, the subsequent, less restrictive clauses may still be enforceable. Implementing cascading clauses increases the likelihood that at least some part of the restraint will be upheld, thereby providing continuous protection of the purchaser’s business interests.

Identifying Key Personnel to Restrain

Identifying the right individuals to include in restraint of trade clauses is crucial for maximising the protection of business interests. Typically, these clauses apply not only to the seller, but also to key employees who possess significant knowledge or influence within the business. Key personnel may include:

  • Directors and C-suite Executives: Individuals in these roles have comprehensive knowledge of the business operations and strategic direction.
  • Key Service Providers: Professionals such as head physiotherapists or lead sales personnel who play a pivotal role in the business’s service delivery.
  • Sales and Marketing Leaders: Employees who manage client relationships and are critical to maintaining the business’s customer base. 

Including these individuals in restraint clauses helps prevent the solicitation of clients, suppliers, or other employees, thereby safeguarding the business’s goodwill and operational stability. Careful consideration should be given to assess which personnel have the potential to significantly impact the business if they were to engage in competing activities. To learn more about preparing your business for sale, read Business Lawyer’s Guide: How Do I Prepare My Business for Sale?

Case Studies

DXC Eclipse Pty Ltd v Wildsmith

In the case of DXC Eclipse Pty Ltd v Wildsmith [2023] NSWCA 98, the New South Wales Court of Appeal addressed a restraint of trade clause that imposed a 7-year restriction on the vendor. The court deemed this duration unreasonable, highlighting the necessity for proportionality in restraint periods. The purchaser failed to demonstrate why such an extended period was necessary to protect the business’s goodwill, leading the court to invalidate the 7-year restraint. This case underscores the importance of aligning the restraint period with the legitimate interests it aims to protect, ensuring that it remains reasonable and enforceable under the law.

Butt v Long

Butt v Long (1953) 88 CLR 476 is a landmark case that illustrates the critical role of geographical limitations in restraint of trade clauses. In this case, the restraint clause lacked an explicit geographical boundary, which led the High Court of Australia to strike it down as unreasonable and overly broad. The court emphasised that without a clear geographical scope, the clause failed to protect the purchaser’s legitimate business interests effectively. This decision highlights the necessity of defining specific geographic areas within which the restraint applies, ensuring that such clauses are both reasonable and enforceable.

Conclusion

Restraint of trade clauses protect a buyer’s investment by safeguarding goodwill, client and supplier relationships, and preventing unfair competition. However, they must be reasonable in duration, scope, and geography to be enforceable. Courts in NSW uphold only clauses that protect legitimate business interests without excessive restrictions. Incorporating cascading clauses and identifying key personnel enhances enforceability, ensuring businesses remain secure post-sale.

Contact us today to leverage our expertise in drafting enforceable restraint of trade clauses, ensuring that your business sale is protected and your commercial interests remain secure.

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